LIT- Vegan Organic Jojoba Oil Foundation Serum

(14 reviews)
2.00 (in)
1.00 (in)
2.00 (in)
Current Stock:

Oh My WORD!  Talk about awesome!  All the benefits of organic cold pressed jojoba oil and color!  This is a flawless formula.  It goes on soooo smoothly.  The coverage is medium and can be built.  It does cover blemishes and dark spots but you may want to use a concealer as well if you really need to cover them.  (our cream foundations/concealers pair nicely with this)

This formula could not be cleaner!  Not only is it clean is incredibly good for your skin!  Jojoba is nature's little miracle. It is actually a wax and not an oil.   It mimics you skins natural it soaks right in and moisturizes.  This formula gives you a healthy glow AND coverage but is not greasy!  It is an airbrushed finish.  You only need a teeny drop to cover your entire face!  This foundation is will blend into most skin tones.  Even if you pick the wrong melts into the skin and blends with your own tones.  That being is available in all 51 of our shades!  WOW!  Dry skin and oily areas alike drink up its moisturizing properties, which are quickly absorbed without leaving a greasy residue or clogging pores.  Jojoba Oil delivers essential hydration. It’s the ideal foundation for all beauty regimens.  It will also keep your skin hydrated and those blends in seemlessly for no caking and moisturizes to keep skin supple soft and young:)  There is not a better formula for older women that worry about products getting stuck in lines and showing up their wrinkles even more...we gotcha covered...literally! are using oil to help make your wrinkles run for the hills:)

The ingredients...wait for it...

Ingredients: Organic Cold Pressed Jojoba Oil, mica, oxides, titanium dioxide, zinc oxide(sunscreens)  Thats it!  

This is an oil based formula so there isn't an emulsifier in it.  You can get some settling of the product.  There are 2 rollerballs in each bottle so a quick shake between uses will keep it fluid.

You will get wonderful coverage from this foundation as well. Available in all 51 shades of our foundation. 

Don't know your color?  Try a sampler and get the perfect color in powder.  No more 'just close enough'! Get the perfect match! We do not offer samplers in our liquid foundations.


If you are using the powder version now, to find your color in a cream or liquid foundation add a little lotion to the powder to get the right color.  When we make the cream or liquid it darkens the pigments you could go down a shade shade from the powder.  This is not always the case however, so try this before ordering the cream or liquid foundations:)

If you want a really airbrushed, flawless finish that looks like second skin, this is it! This formula gives an added boost of emollience to the skin and will keep your complexion hydrated and bright for hours on end—no cakiness in sight.)


  • 5
    Vegan Organic Jojoba Oil Foundation Serum

    Posted by Irina on 19th Apr 2020

    Very good product

  • 5
    Perfect for what I need

    Posted by Jessica on 17th Dec 2019

    Since I've been making the switch to safer products for my face, I've been trading out a lot of my favorites for healthier alternatives. For me, this foundation works a bit like a BB cream or a tinted moisturizer, which is perfect for everyday use. It doesn't provide super thick coverage, but that's not exactly what I was looking for. It moisturizes and illuminates the face. It feels amazing to put on, and a little does go a long way. Per the instructions, make sure you give a good shake before use.

  • 5

    Posted by Denise on 4th Nov 2019

    Wow Wow and WOW!! This is the BEST!! I've only been using it for a few weeks and already people I see all the time are asking me what I'm doing different!! It tasks so very little, goes on on silky smooth and covers perfectly! Looks like I don't have makeup on!! Which for me is the goal...

  • 4
    Foundation review

    Posted by Erica on 22nd Sep 2019

    I loved the product. I would feel more comfortable with a little more coverage, but it feels fantastic and I received compliments on my skin! Great product!

  • 5
    Awesome Foundation

    Posted by Valerie on 12th Aug 2019

    Kudos for a truly wonderful foundation. It's moisturizing without being too greasy, it has buildable coverage, and best of all, it's free of nasty ingredients. It lasts all day for me, and my first bottle lasted more than 6 months, so it's economical too. I use it with the Age Defying Extracts Daily Moisturizer. My color is Almond Goddess and my skin tone is fair and neutral tones.

  • 4
    So great!

    Posted by Charlotte Hultquist on 7th May 2019

    I got this two weeks ago and I’m really happy with the feel, coverage and smell of it! The color is just right (I already knew from using the face powder). It covers my age spots and occasional breakouts really well without concealer or powder! The only drawback is that it does settle in all the lines around my eyes but that’s not a huge deal to me because anything probably would.

  • 5
    Love this company

    Posted by Emily on 10th Mar 2019

    This product is great! I love the ingredients as well as the consistency. I recently purchased the lit foundation in the wrong shade- not only did they send the entire powder foundation sample kit, my money was also store credited for the my mistake. I’m blown away with how amazing their products and representatives are! I will continue to shop with TheAllNaturalFace in the future :-)♥️

  • 5

    Posted by Libby on 27th Feb 2019

    This is the best foundation I have ever worn!!!

  • 5
    New Recipe is AMAZING!

    Posted by JESSICA on 27th Feb 2019

    This new version of the liquid foundation is wonderful! It smells like sugar cookies (to me). The older version had a sulfur smell to it. This foundation makes my face feel amazing!!! I love it!!!!!