The electric blue color is so mesmerizing and gives my eyes the brightest look ever. It lasts all day, no clumping and easy to remove. Usually with natural mascaras I have tried I need to apply poder first, not with this one and don't get any smearing. I have also found that my lashes feel more nurtured and moisturized. Simply, the best!

I absolutely LOVE this mascara! The brush applies well (clumping is rare - very nice!) and the mascara lasts all day at work (I do top lashes only). I'm surprised, because you'd think a product easily washed away with a bit of water would disappear by the end of the day, but so far so good :) I just make it a habit to stay out of the rain and refrain from rubbing my eyes (but that's a no-brainer with mascara anyway).

I'm so bad at applying mascara, I ALWAYS get residue and stuff on my skin, but this mascara is super easy to remove with dampened tissue, etc. As for the colour, I'm in love. In the bottle it looks like a bright peacock kind of blue, but once applied the colour compliments my natural lash colour (I'm a brunette), making them stand out without the harshness of black. As a bonus, in sunlight my lashes have a wonderful blue glow and I just love looking at them ^_^

I never used to like wearing mascara before because I always made a mess and struggled to get it off later (often I'd just forget and then wake up in the morning with panda eyes). I'm so happy to have my lovely blue mascara now!!!

My only complaint is that the brush tip always picks up too much liquid (it clogs on the very tip), but I just scrape it off on the bottle opening or in a tissue before using.

It's a nice color and very noticeable. People complement it all the time when I wear it.